Build a persuasive marketing direction for a baby-nutrition brand while balancing emotional trust, parent insight, and practical campaign execution.
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Intop Proposals
Top 30 Marketing Challengers 2026
A competition proposal for Friso, developed for Marketing Challengers 2026 and selected into the Top 30 among 1,350+ participants.
Top 30competition result1,350+participantsFrisobrand context
For family-care categories, the proposal needs to make the product feel reliable and emotionally meaningful, not only functionally beneficial.
- Frame the brand challenge around parent concern, category trust, and product relevance.
- Translate the key consumer tension into a communication route that can be explained quickly.
- Build proposal slides with campaign idea, audience logic, activation direction, and visual presentation.
Reached Top 30 in Marketing Challengers 2026.
Competed against 1,350+ participants.
Proposal focused on Friso, a family and baby-nutrition brand context.
Shows the ability to adapt marketing thinking to a sensitive trust-based category.
This file is used as competition evidence for strategic thinking, proposal structure, and presentation craft under a real brand challenge.